Art direction
Absinto Poison
An atmosphere you feel before the first touch.
ClientÁgua de Cheiro
DisciplineArt direction
AgencyWEONNE
The context
How do you give visual form to a fragrance built around mystery and desire? Absinto Poison called for a language that could translate those sensations into a distinctive brand presence.
The solution
Dramatic lighting, dark foliage, flowers and black-to-magenta contrasts build the visual world. The bottle anchors a system spanning digital formats and campaign applications. Composition and finish keep the atmosphere consistent.