Art direction
Conversas sobre Saúde
Restarting the conversation. Bringing care closer.
ClientBP Vital
DisciplineArt direction
AgencyReamp / Jellyfish Brasil
Year2020—2021
The context
During the pandemic, reluctance to visit hospitals disrupted appointments and procedures. BP Vital needed to communicate its readiness to welcome patients.
The solution
The key visual, social assets and landing page bring the message of care closer to the audience. Consistency across formats allows the conversation to continue online.
Credits
- Art direction
- Eduardo Navarro
- Copywriting
- Tainara Ledra
- Social media
- Raphael Gagliano / Tainara Ledra
- UI/UX
- Joel Santos / Rodrigo Almeida
- Project management
- Talita Guilhermon Rodrigues Dias / Nicole Kuniniec