Art direction
Encontro de Gerações
What moves one generation lives on in the next.
ClientMobil Delvac
DisciplineArt direction
AgencyCurious
Year2026
The context
Truck drivers share stories and lessons that endure over time. Encontro de Gerações places this emotional legacy at the centre of Mobil Delvac’s communication.
The solution
The key visual brings trucks from different eras into one landscape under cinematic light. Human silhouettes connect past and present, while supporting pieces extend that conversation into life on the road.