Art direction
O Som da Vida
Behind every horn, a life.
ClientMobil
DisciplineArt direction
AgencyTV1 / Curious
Year2024
↗ AutoVision · Silver / Corporate Social Responsibility
↗ AutoVision · Bronze / Road Safety, Accident Prevention
The context
A motorcycle horn is often heard as a nuisance. This campaign reframed it as a signal from a person who needs to be seen and respected.
The solution
Portraits, urban scenes and sound connect the idea to the daily journeys of people working on two wheels. Art direction supports a project using recorded horn activity as a starting point for road-safety awareness.
Credits
- Creative direction
- Vanessa Rodrigues
- Art direction
- Guto Villarinho / Eduardo Navarro
- Copywriting
- Marília Pereira
- Film direction
- Luiz Maldonet
- Production
- Yume Filmes