Art direction
Oli
A familiar face for a technical choice.
ClientMobil
DisciplineArt direction
AgencyCurious
Year2025
The context
Óleo Ideal brings lubricant recommendations closer to drivers and professionals. Oli is Mobil’s WhatsApp assistant.
The solution
The character gives the service a face and gestures through workshop, product and phone-related situations. A collection of poses and applications makes technical guidance feel approachable and recognisable.