Art direction
Papo de Alta
Motorcycle culture in focus.
The context
Papo de Alta is part of Mobil Super Moto’s brand communications. This selection showcases the project’s visual development and its connection to motorcycle culture.
The solution
A four-part Instagram video series in which Henrique Fogaça interviewed members of Insanos MC, Brazil’s largest motorcycle club, to explore their relationships with their high-displacement motorcycles and the care they put into every detail of maintenance. As the Art Director, I developed the visuals and worked alongside director Luiz Maldonet and the Creative Director Guto Villarinho to guide each conversation on set. The result was content that connected Mobil Super Moto with authentic motorcycle culture, without feeling like advertising.