Art direction
Simply the Best
Performance with a distinctive presence.
ClientMobil 1
DisciplineArt direction
AgencyGrupo TV1 / Curious.ag
The context
Mobil 1’s return to Brazil called for a campaign combining sophistication, performance and an emotional connection to motorsport.
The solution
Art direction brings product, imagery and composition into a narrative spanning key visuals, films and digital assets. The Best soundtrack and the Red Bull Racing connection support the positioning while the visual system holds the formats together.
Credits
- Art direction
- Guto Villarinho / Eduardo Navarro
- Motion graphics
- Eduardo Navarro
- Copywriting
- Marilia Corrêa
- Production
- Talk Filmes
- Creative direction
- Guto Villarinho