Art direction
Cuidado em movimento
Rebuilding trust to reconnect people with care.
ClientBP — A Beneficência Portuguesa de São Paulo
DisciplineArt direction
AgencyReamp / Jellyfish Brasil
Year2020
↗ ABEMD · Ouro / Gold — Campanha / Campaign · 2020
The context
After the pandemic’s initial impact, BP needed to reconnect with patients and present ways to continue their care. Its diagnostic drive-through service was part of that response.
The solution
A welcoming visual language connects people, services and practical information. Social content, digital display, motion and landing pages translate the proposition into clear, recognisable messages across touchpoints.
Credits
- Creative direction
- João Ferraz
- Creative coordination
- Leonardo Saldiva
- Art direction
- Eduardo Navarro
- Copywriting
- Tainara Ledra
- Social media
- Raphael Gagliano / Tainara Ledra
- Motion design
- Eduardo Navarro / Guilherme Cheberle / Rodrigo Almeida
- UI/UX
- Joel Santos
- DV360
- Eduardo Navarro / Rodrigo Almeida / Guilherme Cheberle / Yuri Miyoshi
- Project management
- Talita Guilhermon Rodrigues Dias / Nicole Kuniniec
- Media
- Mariana Nicolosi Palma